How can we design better art materials that actually benefit ecosystems and the humans that use them?
There is a growing usage of kelp in practically every industry — from culinary to cosmetics — this underwater plant is nothing short of versatile. Not only does it contain a range of beneficial properties for animals and humans to consume, but it's also a sustainable source of fertilizers and biofuels. Like trees, kelp converts C02 to oxygen through photosynthesis, helping reduce the effects of climate change by sequestering carbon from the atmosphere. It also naturally helps remove contaminants and toxins from the ocean through bioremediation.
In other words, we could all use A LITTLE KELP FOR OUR FRIENDS.
Giant kelp, known as the "Sequoia of the Seas", is one of the fastest-growing plants on Earth. Growing up to 20 inches a day, it's a foundational species, meaning it supports and maintains habitats that support other species. Due to its magical properties and abundance here in Las Californias, we knew we had to work with this plant.
As creatives and artists, we're familiar with the realities of how toxic and unsustainable art supplies often are. Whether it's inhaling volatile organic compounds (VOCs) when working with terpenes to dumping micro-plastics into our water streams every time we wash a paintbrush — our current paints are basically nothing more than liquid plastic that is toxic to us and the planet.
BABA Kelp-based Paints™ — a solution to toxic art materials.
We've developed a line of non-toxic, biodegradable paints made with kelp and other natural ingredients that look and feel just like acrylic. With as few ingredients as possible, BABA Kelp-based Paints™, are a seasonal product made with locally found materials. We call it the world’s most sustainable paint.
Available Summer 2021.